Solomon Finkenstein initially launched his costume jewelry business under the name Sol Finkenstein Co. in New York City in 1932. In 1939, he changed the name to Deja. A New York State Supreme Court case emerged when...LEARN MORE
Solomon Finkenstein initially launched his costume jewelry business under the name Sol Finkenstein Co. in New York City in 1932. In 1939, he changed the name to Deja. A New York State Supreme Court case emerged when Du Jay Inc. sued Deja for copyright infringement, ultimately resulting in Deja's name change to Reja. The similar appearance of Deja to Reja allowed Finkenstein to easily change his hallmarks.
Despite the frequent change of names, Reja has consistently created gorgeous and show-stopping designs. Reja pieces vary from traditionally glamorous Art Deco to more whimsical pieces. Motifs of the latter include Asian tradesmen, pirates, clowns, court jesters, or even cucumbers.
Reja pieces remain highly collectible today. Unfortunately, the company closed all operations in 1953 when it was bought by a competitor, only 12 years after Reja initially began.BACK TO SHOP
|METAL(S)||Gilt (Gold Plated)|
|CONDITION||Excellent - no signs of wear|
|DIMENSIONS||3 3/4" in x ______|
Gilt Leaf & Clear Pavé Paste Dome Brooch, Circa 1935
This piece originates from 1935, but is classic of the Reja (Deja) brands. Started by Solomon Finkelstein, Reja (Deja) pieces varied from architectural Art Deco to more whimsical. A perfect combination of the brand's designs, this 3 3/4" inch large gilt leaf brooch combines Art Deco craftsmanship with whimsical design. Upturned edges add fantastic flair to the piece with chic clear pave paste. The essence of Art Deco continues to the centre of the brooch with its impeccably placed ovoid dome of clear prong set crystals.
This piece is in excellent condition with no signs of wear. Markings include a Reja (Deja) logo.